Washington Post
Zuckerburg and his hoodie.
HOLLY BROUSSEAU: Digital marketing executive experienced in mobile, social, email, online advertising & web design
I am a digital marketing executive experienced in mobile, social, email marketing, online advertising, and web design. I have extensive experience managing digital and traditional creative projects while providing strategic vision and partnership to clients, managing internal teams, and successfully managing client projects and programs.
My career of almost fifteen years has lead me to work at such agencies as Razorfish, SolutionSet, Ogilvy, Attik and EVB. I have had the opportunity to be a part of digital media as it has envolved over the years, working on a variety of projects including: mobile apps and sites, social media, SEO, online advertising, content management and e-commerce websites for various clients, such as Visa, Intel, Microsoft, Activision, Mattel, Shutterfly, Charles Schwab, Toyota and LucasArts.
I posses the ability to manage teams on-site or distributed across the globe. I have a strong business acumen which enables me to oversee departmental operations. I am skilled at leveraging full-time and freelance resource pools and excel at mentoring and leading teams.
For more details, check out my LinkedIn profile and resume.
View My LinkedIn Profile
Visit my LinkedIn profile for my resume
skyrockit, SVP Production & Client Services, June 2010 to November 2010
- Offer clients account management and creative/strategic thought
- Develop presentations and proposals for new business responses
- Lead production staff developing mobile apps, websites and branded digital content
- Ensure client projects move seamlessly through the production studio
- Oversee resource management for studio’s 25 employees and freelance staffers
On Sept 27, 2010, Gap launched its 6th annual nationwide casting call where the public is encouraged to submit photographs of their children for a chance to win in 4 categories.
skyrockit provided the following services: Creative design & development of iPhone app along with Apple submission management, design & development of sweepstakes microsite, development of a web-based administration system to manage contest entries, entry moderation and judging, sweepstakes management, measurement & analytics, email marketing, hosting, creative design & development, and customer services support.
Program Manager at Razorfish
June 2009 – Present ( 9 months)
- Manage strategy and rich media projects for Visa, Intel, Mattel and Microsoft
- Manage a distributed team in San Francisco. Los Angeles and offshore team in Argentina
- Provide guidance to PMs running projects within a client account
- Work with Client Partners to drive business within existing account
- Contribute to new business development & DM practice initiatives
- Manage project and program budgets; attend revenue calls
I can say that I look forward to every project Holly manages because I know I’ll have a stalwart ally, strategic conscience, and client wrangler all built in. She’s also an absolute treat to work with. Nice, receptive, and doesn’t take any guff—the right combination to get the job done and have a bit of fun. I’d work with Holly on anything.
Tim Hinson, Senior Copywriter, Razorfish
Intel AppUpCenter on Intel.com
For CES 2010, Intel wanted to be ready with the launch of their netbook application store, called AppUp Center. This project proved challenging from the beginning, as the content, name of the store, and just about every page element was in flux up until the code delivery.
The store itself is a desktop app for Windows-based netbooks. Users can download the store application and install netbook apps from there.
Intel also offers a white label solution for different netbook manufacturers, who can create their own, branded versions of the store. These will come pre-installed on netbooks in the future.
Our designs were so well-received by Intel that we were asked to design the skin for the App Store in addition to the page marketing the AppUp Center on Intel.com.
Intel Sponsors of Tomorrow Microsite
Intel wanted to freshen up their Sponsors of Tomorrow website by adding in new components from the advertising campaign, featuring Ajay and pair it nicely with the video footage from their Sponsors of Tomorrow series.
I managed the project - beginning with creative comps through Flash development and the hand-off of files to Intel for deployment.
Visa Program Management
During the late summer and fall of 2009, I covered for the Program Director on the Visa account, who was out on maternity leave. My several year of experience as a project manager on the account, paired with my management skills made this an ideal re-entry point to Razorfish after my adventures down under.
During this time, I not only managed projects for the account, but oversaw the activities of eight project managers, 65 ongoing projects, new business endeavors for the account, onboarding three freelance project managers, and other account and program oversight.
Group Account Director
Ogilvy Interactive, Melbourne, Australia
October 2008 – March 2009 ( 6 months)
- Manage cross-discipline team that service a group of clients
- Provide account direction, client liaison, digital strategy direction
- Achieve group revenue targets through current client accounts and new business development
- Contribute to the business as a member of the leadership team
- Contribution to thought leadership and knowledge
Anna Bligh, Premier of Queensland, Campaign Site
Anna Bligh, the Premiere of Queensland wanted to run for re-election of her office in 2009. In order to promote her beliefs and ideals, she desired a website to disseminate information about her platform, keep her constituents up-to-date, and share her vision and plan for the future.
The purpose of the website was to focus on the candidate, not the Labor Party. It was also to illustrate Anna’s vision for the future with drill-down policy details, show her personality and display supporter’s stories.
The site accomplished these goals. The focus was on Anna and her personality. We moved away from the red, white and blue colors and implemented a fresh and modern color palette. The site also worked in conjunction with social media sites and tools such as You Tube, Anna’s Tumblr blog and Facebook, all of which showed Anna as active, motivated, busy and forward-moving. The site was built on our proprietary content management system (.NET).
My role on this project was two-fold. I served as the account director and producer on this project. I coordinated with the client on strategy, scoped and managed the project, and managed post-launch maintenance.
I managed this project when I was a Group Account Director at Ogilvy Interactive in Melbourne, Australia. The site launched on February 14, 2009.
Australian Coal Association
While I was a Group Account Director at Ogilvy Interactive in Melbourne Australia, the largest client in my roster was the Australian Coal Association. The ACA wanted to communicate the coal industry’s commitment to tackling the global challenge of climate change and the “carbon capture and storage” solutions that the ACA’s members are working to develop.
Using various media, the award-winning site helps make complex scientific processes easily accessible to the general public as well as the media, government policy makers and other key audiences.
The site has been widely praised for both its design and technical excellence (even Greenpeace liked the design!)
My role on this account was two-fold. I served as the main client account contact, working on the strategic vision, content strategy and overall goals of the site with the client and communications strategy agency. I also managed much of the overall production on the site after the Executive Producer left the agency. Finding a producer for this controversial client proved challenging, so I hired from within to give one of our hard-working producers a chance to prove she was ready to advance to the next level.
Director, Creative Services at Razorfish
November 2007 – November 2008 (1 year 1 month)
- - Performance and peer review management
- - Define escalation process for disciplinary issues for CDs
- Create an environment that allows creativity to thrive
- Manage staffing and utilization for SF and LA offices
- Build strong, dedicated account teams for retainer clients
- Assist with business development efforts—scoping/writing proposals
- Ensure creative teams are briefed on all projects
- Streamline and uniform the briefing process
- Promote exchange of ideas (reviews, brown bags, etc.)
